MEMORIAL DAY / 5.27.24 / @ALCHEMY / DOORS 7PM EST
WORLD PREMIERE
THE EVENT DETAILS
Welcome to the GENUS™ Lifestyle Brand Launch Party! Join us at Alchemy for a night of celebration and style. Get ready to experience the unveiling and world premiere of our latest project in person. Don't miss out on the chance to mingle with fellow fashion enthusiasts and industry insiders. This event is your exclusive opportunity to be among the first to see what GENUS™ has in store for the upcoming season. Mark your calendars for this Memorial Day and get ready to party in style at the GENUS™Brand Launch Party!Sounds by WBRU 360's own DJ Franchise
Host by Comedian BLAQSAV
Performance by Chach
Performance by Day
+ Special Guest🌿420-Friendly Atmosphere: Whether you’re a seasoned enthusiast or just curious, our event welcomes all! BYOW (E/V). No tobacco inside! 🚭 21+ Event
About GENUS™ brand
GENUS™ - Elevating Street Culture to an Art FormGENUS™ is a bold new lifestyle brand that celebrates the raw creativity and authenticity of street culture. Born from the underground, GENUS™ is elevating the art of design, fashion, music, spoken word, and digital media to new heights.Designed by the Streets, for the StreetsOur products are designed by the most innovative and influential artists, musicians, and tastemakers from urban communities around the world. From limited-edition streetwear to cutting-edge digital experiences, every GENUS™ creation is imbued with the spirit of the streets.A Platform for Authentic VoicesGENUS™ is more than just a brand - it's a movement that gives a platform to the most authentic and compelling voices in street culture. Through our apparel + accessory line, music label, spoken word collective, and digital content hub, we amplify the stories, struggles, and triumphs of the underground.A Lifestyle, Not Just a LabelWhen you wear GENUS™, you're not just wearing a brand - you're embracing a lifestyle. Our community is made up of trendsetters, innovators, and free spirits who live life on their own terms. Join us as we redefine what it means to be a brand in the 21st century.The Origin of GENUS™The name "GENUS™" (pronounced "JEE-nuss") is inspired by the botanical term for a taxonomic rank used in the biological classification of living and fossil organisms. In the case of cannabis, "GENUS™" refers to the genus Cannabis, which includes three species: Cannabis sativa, Cannabis indica, and Cannabis ruderalis.The choice of "GENUS™" as the name for this lifestyle brand is a nod to the rich history and cultural significance of cannabis in street culture. From the jazz clubs of the Harlem Renaissance to the hip-hop scene of the Bronx, cannabis has long been a source of inspiration and creativity for artists and innovators in urban communities.By embracing the term "GENUS™" and its association with cannabis, GENUS™ aims to celebrate the resilience, ingenuity, and artistic spirit of street culture. Just as the cannabis plant has adapted and thrived in diverse environments, so too have the communities that have nurtured and championed street culture around the world.GENUS™ - Elevating street culture to an art form. Join the movement.